Revenue
$60M
Novus Global · Case Study
Under new private-equity ownership, trust was thin and NPS was sliding. One sprint reset the trajectory.
26%
lead-to-call conversion, up from 15%
Service Management Group · Technology
01 — At a Glance
The engagement, on the record.
Employees
250
Engagement
1 year
Industry
Technology
02 — The Challenge
The challenge.
Two years after the founders sold to a PE group, SMG had a new C-suite, a shifting direction, and falling NPS. Underneath it sat low trust, a misaligned vision, silos, and learned helplessness.
03 — The Work
The work.
Novus Global ran a two-day Meta Performance™ intro for 60 leaders, then a two-day intensive for Product and Marketing, then six months of group and individual coaching.
04 — The Result
The result.
The team consistently beat its monthly targets. Lead-to-call conversion jumped from 15% to 26% in a single sprint, and a new sales enablement resource handed seven hours a week back to every team.
26%
lead-to-call conversion, up from 15%
05 — In Their Words
“I would say that Novus Global coaching is absolutely transformational.”
Christy Behnke, VP of Marketing, SMG
06 — Start the Conversation
Every result here started with one leader asking a harder question. If you’re ready to find out what your team is capable of, we’re ready to get to work.